Sewelô Paris
A Rare Find,
Worn As Scent.
A fragrance that fits you perfectly is a rare find. With time, it becomes the scent people identify you by, your own personal Sewelô.
A scent reacts to your skin chemistry the way a diamond reacts to your skin tone, shining differently on everyone who wears it.
Sewelô Paris
Our Story
The Diamond
Named for a stone unlike any other
Our fragrances were inspired by the unearthing of a 1,758 carat rough diamond found in Botswana at the Karowe mine, later acquired by Louis Vuitton. At the time of its discovery it was the second-largest ever found. It was named Sewelô, meaning rare find in the Setswana language.
The Chemistry
Reading differently on every skin
A scent reacts to your skin chemistry the way a diamond reacts to your skin tone, reflecting and shining differently from one person to another. That rarity stays core to our philosophy, carried through each creation from fragrance to bottle and every detail in between.
The Bottle
Cut to stand out
Any fragrance from our lines feels like a rare diamond in your hands. Each one arrives in a uniquely shaped glass bottle, textured to feel like a rough diamond, made to stand out.
The cuts
Three collections, one stone
The perfumers
The Noses
Five fragrances, five signatures. The perfumers who composed the collection.
- 1,758 Carats, rough
- 2019 Unearthed at Karowe
- Rare find Sewelô, in Setswana
- 105 ml Eau de Parfum